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The Puma Shoes For Men itself features a bold silhouette that includes a slim mesh upper, leather overlays and vibrant colourways, Black–Surf the Web and Peach Bud–Pearl Blush. The heel tab of the silhouette features the GRL PWR branding, along with a lace closure system.
To celebrate the launch of the Puma Shoes White, PUMA held an intimate, Instagrammable event in London’s Mortimer House. The women’s-only breakfast echoed the classic, bold ’90s silhouette with empowering feminine hints; from exposed white brick walls to ’90s beats played by DJ Nadia Jay. A selection of guests were able to create their very own perfume as they sipped on green juice and coffee, personalized canvas tote bags, and wrote their own inspirational messages on a chalkboard wall to spread the good vibes.
Puma Shoes 2019 collaborated with social poet Charly Cox to write a manifesto to empower women on the loft-style space walls. Guests were invited to write their own inspirational messages, as well as take home Cox’s debut prose and poetry collection She Must Be Mad. Guests mingled while they customized their tote bags. The well-lit indoor rooftop space was filled with subtle pink lighting, baby pink rugs, pastel arrangements of contrasting foliage and a white brick wall adorned with the pink and white PUMA NOVA 90’s Bloc sneakers.
The Puma Nova GRL PWR Peach Bud/Pearl Blush fuse classic ’90s running design with more on-trend silhouettes and loud pops of color. The chunky details compliment the slim mesh upper and suede overlays. The sneakers are available in a selection of colorways from all-black, fair aqua with white and white and pale pink.